Michael Bosniak, ACD/CD - Copy

mbosniak@gmail.com 215.908.3146 mikebosniakportfolio.com

EXPERIENCE

6/2020 – 1/2021: CREATIVE DIRECTOR - COPY, RAZORFISH HEALTH

  • Co-led creative team for Sanofi Pasteur vaccines—a multi-headed beast of an account with 40 client contacts, 12 business units, and 9 brands

  • Oversaw a copy team of 3, from junior up to copy supervisor, helping to ensure creative output was both stellar and strategic

  • Collaborated with account and strategy on creation of 9 tactical plans in a single season, on top of managing inline projects

  • Pinballed between business units at both the high level of creative concepting and the granular level of project execution

    Clients: Sanofi Pasteur, Fluzone High-Dose, Fluzone, Flublok, Adacel, Pentacel, Quadracel

    9/2017 – 5/2020: ASSOCIATE CREATIVE DIRECTOR - COPY, EVOKE

  • Integral member of pitch team that won Creon account

  • Creatively shepherded campaigns and projects from concept to completion

  • Ensured strategic messaging and brand voice shone through creative from headlines on down to the fine print

  • Managed and motivated team of 2 copywriters, 1 copy supervisor and 2 art directors

  • Built and maintained client relationships with big ideas and small talk

  • Estimated and scoped project budgets and resourcing

  • Pitched, pitched and pitched some more

    Clients: AbbVie, Creon, Merck, MerckEngage, Belsomra, Dificid, Zinplava

    9/2011 – 8/2017: ASSOCIATE CREATIVE DIRECTOR OF COPY, HB&M

  • Concepted, developed and oversaw production of creative across media for global B2B brands

  • Managed and coordinated creative team of 1 copywriter and 3 art directors

  • Interfaced with clients in U.S. and Europe to build and maintain relationships

  • Developed and led positioning/messaging workshops for clients

Clients: SKF, Subaru, EnerSys, Customers Bank, AFcell Medical, Reading Bakery Systems

8/2008 – 8/2011: SENIOR COPYWRITER/COPY SUPERVISOR, GSW WORLDWIDE

  • Co-created campaigns for asthma medications ProAir HFA & QVAR

  • Conceived and wrote TV for Valio Real Goodness lactose-free milk

  • Helped win TEVA respiratory business

  • Promoted to copy supervisor

  • Managed 1-3 writers as workload required

    Clients: CSL Behring, Janssen, Ethicon, Valio, TEVA

3/2008 – 7/2008: FREELANCE COPYWRITER, BROWNSTEIN GROUP

  • Conceived and executed big ideas for IKEA Back-to-College campaign

  • Wrote print materials for IKEA BUSINESS

  • Wrote TV, print and in-store displays for SuperPretzel

    Clients: IKEA, SuperPretzel

    5/2004 – 2/2008: SENIOR COPYWRITER, KANTER INTERNATIONAL

  • Built brands and big ideas from the business up

  • Collaborated with art directors to conceive, write and present creatively

    engaging/strategically effective radio, TV, brochures, websites, banner ads, print ads, signage, POP, logos and taglines

  • Wrote in the voice of suburban moms, chic Manhattanites, hip hop heads, college

    freshmen, bankers, history buffs, avid athletes, CEOs and their 6-year-old kids

  • Co-created account-winning campaigns for Daffy’s, Penguin Brands, Inc. and Boiron Homeopathics

    Clients: Everlast, Daffy’s, Joseph Abboud, Tele Atlas, Barry Callebaut Chocolate, Longwood Gardens, Swiss Farms, Boiron, China Grill Management, AMResorts, Penguin Brands, Inc., University City District, Academy of Natural Sciences, WXPN

    10/2002 – 2/2004: COPYWRITER, SMITHWORKS DESIGN

  • Met tight deadlines for regional, national and international clients in retail, financial, real estate industries

  • Crafted PR for Spode’s national packaging redesign & Disney collaboration

  • Wrote brochure, ad, website copy for upscale architecture firm, real estate agency, fine bone china company

    Clients: Orrefors-Kosta Boda, Royal China & Porcelain Co., Nationwide Provident, Archer & Buchanan Architecture

    3/2002 – 9/2002: EVENT CREATIVE, GYRO WORLDWIDE

  • Pushed cigarettes despite sting of moral misgivings

  • Wrote field reports detailing effectiveness of campaigns

  • Wrote journal entries detailing disintegration of soul

  • Wrote rent checks with confidence they would clear

Clients: R.J. Reynolds, Puma, William Grant

EDUCATION

  • Cum Laude B.A., English Literature, Temple University

  • Upright Citizens Brigade Improv Training